Google - Internet Commercial

GOOGLE – INTERNET COMMERCIAL

Hey Google, play ‘Nest Audio Sessions’ on YouTube Music please : )

The Media

Google’s smart speakers division commissioned a series of live recordings from an all-woman lineup to record original tracks under the banner of #NestAudioSessions, designed to be experienced with the full force of the Nest Audio acoustic sound, or on any device running Google Assistant.

The Music

Island Records needed help before greenlighting a Google spot featuring Jessie Reyez’s new copyright “Prendida,” so we reached the songwriters & publishers including an indie international co-writer, then cleared the way for commercial use via digital/social/PR from contract admin to execution.

The Message

Google wrapped the campaign with their online ads featuring the R&B talent who “can’t be stopped” according to Complex, all while driving customers to YouTube Music and promoting the Nest Audio, which boasts 75% more volume and a 50% stronger bass than the original Google Home.

New performances, new exclusives, made for you, from Ella Mai, Jessie Reyez, Mabel, Shizuku (Polkadot Stingray), BENEE, Tove Lo, Lola Indigo, Joy Denalane and Louane.