ABOUT US

UNITING ART + COMMERCE

WHO WE ARE

We are an entertainment marketing agency that thrives on uniting advertisers and brands with music and talent that ignite brand messaging. Whether it’s an exciting new artist, a classic recognizable tune, just the right underground song, or the perfect artist partnership, we are your one-stop solution and strategic partner behind powerful advertising, marketing, and media. Watch our highlights >

Our expertise in music licensing, strategy, and supervision has led to the launch of successful campaigns with brands like Audi, LG, GoDaddy, Barefoot Wine, and more.

We’ve secured rights to songs from a wide variety of artists including Sia, Vance Joy, and Rachel Platten, and delivered organic partnerships with talent such as Marvin Gaye, X Ambassadors, and Miles Davis.

WHAT WE DO

For over 15 years, Boss Sounds has helped agencies and brands realize their creative vision. Our team manages the complexities of securing music and talent rights for any business application — on time, on budget, and on brand.

Commercials

Digital Videos

Branded Content

Trailers 

Integrations

Sponsorships

Merchandise

Partnerships

Product Demos

 

Turnkey Solutions

We streamline the rights clearance process: from expert negotiation and deal structuring, to contract administration and execution.

Clearance Strategy

We conduct song searches and make discreet inquiries on feasibility and cost estimates.

Market Insight

We draw on our industry-wide network to source music and talent that play to brand strategy.

Integrated Marketing

We develop content-rich sales and marketing strategies via dedicated channels with measurable results.

Project Partners

We tap into client objectives, operating as a dynamic, extended partner of each client’s team.

Value Proposition

We have the relationships to negotiate the most competitive terms and value-add in every deal, saving our clients time and money.​

Nell Mulderry, founder

Boss Sounds president Nell Mulderry kicked-off her career at EMI in retail marketing and then as head of market development for Angel & Blue Note Records, overseeing music licensing and branding initiatives for a roster including Paul McCartney, Norah Jones, Al Green, Sarah Brightman and Maria Callas.

In 2005, she founded Boss Sounds with the release of ‘I Heard it on NPR’—an NPR-branded compilation series featuring nearly 100 artists such as Dolly Parton, B.B. King, Diana Krall, Lucinda Williams, Ravi Shankar and The Jayhawks. She then began establishing the company as an independent marketing arm behind global campaigns for Sony, Universal, and Warner Music, on projects involving Sting, Billy Joel, Nas, Wynton Marsalis, Betty Davis, Alanis Morissette and more. For ten years she managed the Miles Davis catalog output on Columbia/Legacy, yielding the Grammy-winning Kind of Blue 50th Anniversary, Bitches Brew 40th Anniversary and the celebrated Bootleg Series.

In live entertainment, the company has developed special programming with The Apollo, Carnegie Hall, Lincoln Center, The Kennedy Center, PBS and HBO, and has showcased talent on NBC’s The Voice, Austin City Limits, Showtime, Sundance and tastemaker outlets OkayPlayer and Life+Times.

Boss Sounds has emerged as a leading independent enterprise behind strategic partnerships and music licensing solutions for global brands.

Boss Sounds President Nell Mulderry © Jacob Blickenstaff, photographer