ABOUT US

UNITING ART + COMMERCE

WHO WE ARE

Founded in 2005, Boss Sounds is an entertainment marketing agency that specializes in music licensing, strategy, supervision, and artist partnerships for brands.

We are a dedicated team that thrives on delivering music and talent that both inspire and ignite brand messaging. Whether it’s an exciting new artist, a classic recognizable tune, just the right underground song, or the perfect artist partnership, we are your one-stop solution and strategic partner behind powerful advertising, marketing, and media.

WHAT WE DO

We service advertisers and brands by procuring music and talent rights for any application:

Commercials / Trailers
Branded Content
Digital Media

Artist Partnerships
Tour Sponsorships
Merchandise

Activations / Experiential
Product Demos
Corporate Events

Clearance Strategy. We consult on song searches, cost and feasibility estimates, talent access, and music branding concepts—offering an assortment of savvy options in support of each project’s marketing and production budget.

Integrated Marketing. In addition to clearing hundreds of songs for unique programs across all media, we develop multi-tiered artist partnership programs with content-rich sales and marketing strategies, all via dedicated channels with measurable results.

Turnkey Solutions. We are experts in navigating the complexities of music licensing and talent rights, streamlining the contract process from negotiation to administration and execution—and eliminating obstacles to workflow throughout.

Market Insight. We draw on our industry-wide network of music reps to source the right music and talent for any given project, with access to market intelligence on upcoming and current releases, emerging and established artists, and virtually any repertoire.

Project Partners. We operate as a dynamic, extended partner of each client’s team, tapping into client objectives with a commitment to on-brand, authentic messaging to achieve equity-building, effective campaigns.

Value Proposition. Because we are constantly dealing in the music marketplace, we have the relationships and leverage to negotiate the most competitive fees and structure deals with maximum value, saving our clients time and money.​

Boss Sounds clients

Nell Mulderry, founder

Boss Sounds president Nell Mulderry kicked-off her career at EMI as head of market development for Angel & Blue Note Records, overseeing music licensing and branding initiatives for a roster including Paul McCartney, Norah Jones, Al Green, Sarah Brightman and Maria Callas.

In 2005, she founded Boss Sounds with the release of ‘I Heard it on NPR’—an NPR-branded compilation series featuring nearly 100 artists such as Dolly Parton, B.B. King, Diana Krall, Lucinda Williams, Ravi Shankar and The Jayhawks. She then began establishing the company as an independent marketing arm behind global campaigns for Sony, Universal, and Warner Music, on projects involving Sting, Billy Joel, Nas, Wynton Marsalis, Betty Davis, Alanis Morrissette and more. For ten years she managed the Miles Davis catalog output on Columbia/Legacy, yielding the Grammy-winning Kind of Blue 50th Anniversary, Bitches Brew 40th Anniversary and the celebrated Bootleg Series.

In live entertainment, the company has developed special programming with The Apollo, Carnegie Hall, Lincoln Center, The Kennedy Center, PBS and HBO, and has showcased talent on NBC’s The Voice, Austin City Limits, Showtime, Sundance and tastemaker outlets OkayPlayer and Life+Times.

Boss Sounds has since emerged as an independent enterprise behind strategic partnerships and music licensing solutions for global brands.

Boss Sounds President Nell Mulderry © Jacob Blickenstaff, photographer