HÄAGEN-DAZS – ORIGINAL SONG
Häagen-Dazs Taps TV Talent for Multi-Channel Interactive Campaign
The Media
Häagen-Dazs launched its gelato line with this ‘La Dolce Vita’-themed :15 spot, then rolled out a unique social channel, “L’artista Della Serie” (The Artist Series)—inviting select artists on a trip to Italy to create original, commissioned works of art, and in turn, inspire fans to share their own authentic #HDmoments.
The Music
We arranged for singer-songwriter Suzanna Choffel, fresh off The Voice and Catfish, to join TV celebrity Christina Tosi (Masterchef, Momofuku Milk Bar) and 5 other talents—and inspired by “Cappuccino” gelato, Choffel wrote and recorded her song “Right Here Inside” exclusively for Häagen-Dazs.
The Message
The original content pushed out across every touch point of the brand, augmented by each artist’s fan engagement—garnering 10M+ impressions plus industry media coverage, all while creating community, awareness, and a dedicated channel to boost Häagen-Dazs’ bottom line.
