PwC Boosts Its Business Innovation Services via Digital Content

The Media

Amid digital disruption in every sector, PwC showcases its expansion beyond financial services in this promo video where clients tap into Digital Accelerator programs, set to a jazz/hip-hop soundtrack that perfectly amplifies the brand message: innovation built on tradition.

The Music

PwC requested “Slim’s Return” by tastemaker DJ/rapper/hip-hop producer Madlib (known for collaborating with Erykah Badu, J Dilla, Kanye West, and more)—a track that’s a remix of the Blue Note records classic “Book of Slim” by Gene Harris—and we delivered it quickly and affordably.

The Message

Since utilizing the video content in both extended and :30 versions on owned and social media, PwC’s Experience Centers have grown from 30 to 35, along with their meaningful work with clients in finance, retail, non-profit, pharmaceutical, automotive, oil and gas and more.