‘Going All City’
The NYC subway not only moves millions of people everyday, it moves culture, and it even creates a culture of its own. It unites us in ways we wouldn’t find anywhere else. It’s where we see people from all walks of life and discover bold fashion statements, popular trends, and individual style. It’s got its own blend of entertainers and musicians that play all kinds of music. It offers its challenges but the subway also offers us the opportunity to help a perfect stranger, or have a chance encounter that might last a lifetime if only in memory. And of course it’s the perfect place to keep pace with the ever-present advertising that surrounds us!
That’s why we chose it as a touchstone to communicate what Boss Sounds is about. It means navigating a universal, underground network that’s built to last, pumping the lifeblood throughout the hearts of every neighborhood in the city, and getting you from point A to point B faster, better, cheaper, safer.
We hope you dig the fresh Boss Sounds look…we’re ‘Going All City’.