BOSS BUZZ

ON MUSIC + CULTURE

WHAT MOVES US

This is where we share news and explore topics that magnify the Boss Sounds culture. It’s a way to connect the dots within our community and express what inspires and motivates us — most of all music, the original fire-starter.

April 16, 2020

Blind Item

In 2017 we pitched Lizzo as our leading choice for a brand campaign at the world’s largest cosmetics and beauty company, when they could have partnered with her for a song. They passed… and went with an established artist instead, missing a bold opportunity to be ahead of trends.

Check out our presentation screenshot to see Lizzo’s social media following then, vs today.
Instagram68K vs 8.6M
YouTube26K vs 1.8M
Twitter27K vs 1.5M
Facebook45K vs 460K

Here’s why we liked her then and love her still!

“This Minneapolis-based bundle of energy – who hosts MTV’s music-first show Wonderland – has been performing since she was in middle school and her time in Detroit and Houston has inspired her singular take on soul. Her music video “Good As Hell” with opening lyrics “I do my hair toss / Check my nails / Baby how you feelin’? / Feeling good as hell” has 2M+views, and her Atlantic Records EP Coconut Oil is getting lots of attention. Her songs are filled with messages of female empowerment.”

How can we help you find the next emerging superstar for your upcoming brand campaign? Let’s connect. Tap our team >

March 31, 2020

Sly and The Family Stone live @ BB King's

Satisfaction Guaranteed

This entry writes itself: Dance to the Music. I Want to Take You Higher. You Can Make It If You Try. Sing a Simple Song. Everyday People. Are You Ready? Stand! If there’s one artist that defines America in the late ‘60s-early ‘70s — before the brief years of integrated pop radio drew to a close — it’s Sly Stone.

Even in times of isolation, we can all still unite through the universal language of music. Like so many of you, we are missing the live concert experience. So we’ve been digging in the crates and decided to compile a list of live shows that we got to experience, and turn those setlists into playlists for YOU to experience.

Introducing our Setlist Series. We’ll kick it off with Sly and The Family Stone dating back to a rare appearance at B.B. King’s in NYC, November 2007. The revamped version of the band you see here includes the original saxophonist, Jerry Martini; the singer and daughter of “Sister Rose” Stone, Lisa Stone; and the original trumpeter, Cynthia Robinson. While the show actually ran under an hour and ended with “Family Affair,” we’ve added tracks that we deem essential listening, especially these days. And now a shoutout to Sly in Vallejo CA… we caught you smilin’.

February 27, 2020

Rihanna Rules - Billboard

Rihanna As Muse

Absolutely everything about this image jumped out at us as appealing. It appeared in Billboard magazine’s 2018 GRAMMY preview, when Rihanna’s album Anti was riding high. And what an undeniable album it is, coming from an artist who can entertain and get a song across like nobody’s business. Here she sits atop the mainstream Top 40 airplay list dominating its 25-year chart history. We simply had to tear the page out (yay for print!), and file it away in a folder labeled ‘things we like’.

Then after reading a fantastic Interbrand article titled ‘Design as a force of integration‘, we understood how powerful design can be in unifying a brand’s experience. So we went back to that folder and re-discovered a fresh schematic. We certainly derived inspiration from this image in its entirety — the look, feel, color palette, wardrobe, style, players, and just the overall vibe. All of it informed our imagination. And what got us amped most of all is the musician front and center, along with her music. In short, Rihanna rules.

January 31, 2020

Boss subway map

‘Going All City’

The NYC subway not only moves millions of people everyday, it moves culture, and it even creates a culture of its own. It unites us in ways we wouldn’t find anywhere else. It’s where we see people from all walks of life and discover bold fashion statements, popular trends, and individual style. It’s got its own blend of entertainers and musicians that play all kinds of music. It offers its challenges but the subway also offers us the opportunity to help a perfect stranger, or have a chance encounter that might last a lifetime if only in memory. And of course it’s the perfect place to keep pace with the ever-present advertising that surrounds us!

That’s why we chose it as a touchstone to communicate what Boss Sounds is about. It means navigating a universal, underground network that’s built to last, pumping the lifeblood throughout the hearts of every neighborhood in the city, and getting you from point A to point B faster, better, cheaper, safer.

We hope you dig the fresh Boss Sounds look…we’re ‘Going All City’.

January 2, 2020

Supreme x Marvin Gaye collab

What’s Going On

As we head into the new year and a brand new decade, here’s to always reaching for the stars and finding inspiration to hit the right note on each collaboration…

Wishing everyone a happy, healthy, prosperous, fun, and wonderful 2020. Happy New Year!