SUPREME – MUSIC + MERCH
Supreme Pays Tribute to Jazz, R&B Giants with 2 Capsule Collections
The Media
From their roots as a downtown NYC independent skate store to their rise as a skateboard lifestyle empire, Supreme’s polished aesthetic has entered the global fashion lexicon via streetwear coveted by a cult following of frenzied customers—who camp outside the stores for each new product drop.
The Music
Supreme’s music collabs run deep, with rappers like Raekwon and RZA and soul artists Otis Redding and Isaac Hayes; we helped them add Marvin Gaye and Miles Davis to the pantheon by clearing the artists’ name, image, likeness, and music rights for bespoke limited-edition runs:
Marvin Gaye. The iconic portrait from the legendary American singer’s album What’s Going On emblazons tees, hoodies and a skateboard deck.
Miles Davis. A trio of Limited Edition album re-releases including Kind of Blue, Nefertiti, and On the Corner, plus corresponding tees to accompany each album.
The Message
The product lines sold out in days, introducing a whole new generation to two of the greatest musicians of all time while earning massive media coverage in tastemaker outlets Complex, Hypebeast, The Source and more—elevating trends in style, streatwear and pop culture.
“Supreme flexed its cultural muscle on this one, paying homage to one of the greatest musicians of all time and, in turn, acknowledged iconic culture outside of the black hole we call streetwear.” – Complex Media
