GODADDY – MASS MEDIA CAMPAIGN
GoDaddy Ups Ante With Mass Media Campaign to ‘Make Your Idea Real’
The Media
Racecar driver Danica Patrick reunites with GoDaddy in this :30 TV spot celebrating the growth of both their brands, fueled by a song with a killer hook, while offering a ‘how-to’ on getting in gear using the world’s largest domain registrar for website building and hosting too.
The Music
We met with GoDaddy’s creative team and knew they needed a song with sass, so we supervised, sourced, and delivered a playlist of options within a day—and negotiated and executed sync licensing rights for this previously unreleased track from pop-soul artist Desi Valentine, with a price to match.
The Message
The spot premiered during NASCAR’s Daytona 500, launching a 6-month rebranding campaign so strong it triggered another 6-month renewal across TV, digital, and radio, all powered by a fresh sound from an indie artist who’s opened for Blondie, sang backup for Elton John, and toured with Andra Day.
