Jameson Irish Whiskey Connects with Global Audience via Concert Livestream

The Media

Amid a global pandemic in a world on pause, Jameson mustered all the can-do Irish spirit to partner with Island Records artist Jessie Reyez and present an intimate virtual gig, inviting the world to “join in wherever you are” and celebrate St. Patrick’s Day over a glass, and some tunes.

The Music

Once Island sent us Jessie’s setlist and a budget, we began clearing rights to 11 songs including her critically-acclaimed “Coffin,” “Shutter Island” and “Figures,” aligning all involved major & independent publishers, and greenlighting both the livestream show and promos.

The Message

Jameson promoted the event across O&O online brand channels, generating preview coverage in Billboard, Complex, The Forty-Five, and more, while expanding their own fan database: registered viewers watched for free via the Jameson Connects proprietary platform.