America’s First Public University Galvanizes Messaging with Song

The Media

U of GA is our nation’s birthplace of public higher education, and they were on a mission to get Sia’s “Unstoppable” for this powerful TV spot to debut on CBS, as their football team competed for #1 in the Southeastern Championship.

The Music

We cleared song rights with all major parties and talent, both on budget and on time for the CBS broadcast plus options to air on ESPN, as the Bulldogs advanced to both the Rose Bowl and CFP National Championship.

The Message

The Rose Bowl alone garnered 26.8 million viewers on ESPN, ranked as the fifth-most-viewed cable program of all time—and “Unstoppable” galvanized the message from America’s first public university that continues to shape this nation.