LG’s Soundbar Offers Cinematic Sound with Streaming Integration

The Media

LG’s Soundbar SJ9 goes beyond producing an immense, cinematic soundstage and offers a surprisingly versatile music streaming experience, and to demonstrate the sonic capabilities at retail, they wanted popular hits that would engage consumers.

The Music

We worked with LG’s agency on budgets, and we curated and cleared songs that played to brand strategy—three buzzworthy hits from artists Rachel Platten, Mike Taylor, and Vance Joy—all within a two-week period to launch the program at 4,000 Walmart, Costco, and Sam’s Club locations.

The Message

The songs offer a diversity of styles designed to elevate both the brand and consumer engagement by showcasing the SJ9’s Chromecast integration, which enables playback from services like Spotify, Pandora, Google Play Music, tunein and iHeartRadio, all from your phone.