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MOTHER DENIM – INFLUENCER CAMPAIGN

MOTHER Move It

MOTHER Denim Kicks Off New ‘Move It’ Collection with Social Influencer Campaign

The Media

Boutique made-in-LA denim brand MOTHER teed up a new collection dubbed ‘Move It’ ahead of the 2021 athleisure trend explosion, backed it with a marketing budget to amp up the brand’s social footprint, and then called on us to music-supervise and unify the influencer content on launch.

The Music

Drawing inspiration from the MOTHER team’s marketing objectives and reference tracks, we delivered two rounds of A&R playing directly into the go-to-market strategy and max music budget, while poised to clear for commercial use across organic and paid social media.

The Message

The #MotherMoveIt campaign went live using Club Yoko’s tastemaker track “It’s a Mood,” with a scope of rights encompassing online brand channels as well as ≤12 paid influencer videos on IG & TikTok, and yielding over 1M impressions on launch for the win-win.

Nashville-based synthpop duo Club Yoko, fronted by sync powerhouse Ruelle, released “It’s a Mood” in late 2020… now at 1.75M+ Spotify plays and counting!